In the beginning 55DSL was an experimental line for Diesel. After 5 years operating under Diesel, the brand became an independent business unit, and moved from Italy to Balerna, Switzerland. Where it stayed for six years (until 2005), when it moved back again to Italy. Andrea RossoThe current Creative Director of 55DSL is Andrea Rosso, son of Diesel creator Renzo Rosso.

55DSL is a bridging brand between urban culture and fashion. The core market for the brand is late teens and twenty-something urban men and women. According to the brand website, the brand is there to appeal to fashion-minded, young people, interested or involved in active sports, who have a DIY attitude.

The 15th anniversary of 55DSL has resulted in a series of different collaborations for the brand. Having seen Diesel and adidas partner up on a line of denim, 55DSL reaps the benefits of the relationship with this adidas Originals Nizza. The shoe’s simple canvas upper is adorned with trademark 55DSL colorways including blue and red with the package completed via a handful of different lace choices.

You can win a pair of 55DSL Adidas Original making part of the online contest, all you have to do is post an old picture of you in the 1994 on the 55dsl hall of shame. Can you do it? To know more, click here

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