The ICA London presented that week the live installation Memory Cloud at Trafalgar Square. Memory Cloud is based on smoke signals, visitors could participate by sending text messages that were grafted onto plumes of smoke, fusing ancient and contemporary forms of communication. Method of textual inscription works with light as virtual ink that perceptually writes and erases through a cinematic interplay with the external environment. Memory Cloud aims to motivate social interaction through the construction of an environment that is given form through a collective act of writing space.

Created by Minimaforms, which was founded by brothers Stephen and Theodore Spyropoulos as an experimental architecture and design practice that explores projects that provoke and facilitate new means of communication.

www.minimaforms.com/

I went there on friday night and made some photos, have a look below.

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